The main booklet is A5, so that it is easy to store and can be flicked through. Due to the paper size it meant that a two column grid was ideal as three would removed all negative space. Furthermore the colour palette was used in conjunction with black and white in order to meet RNIB guidelines. Lastly the font used was Haelvetica, as HSP use Helvetica in their promotional material
The main booklet is A5, so that it is easy to store and can be flicked through. Due to the paper size it meant that a two column grid was ideal as three would removed all negative space. Furthermore the colour palette was used in conjunction with black and white in order to meet RNIB guidelines. Lastly the font used was Haelvetica, as HSP use Helvetica in their promotional material
The main booklet is A5, so that it is easy to store and can be flicked through. Due to the paper size it meant that a two column grid was ideal as three would removed all negative space. Furthermore the colour palette was used in conjunction with black and white in order to meet RNIB guidelines. Lastly the font used was Haelvetica, as HSP use Helvetica in their promotional material
The main booklet is A5, so that it is easy to store and can be flicked through. Due to the paper size it meant that a two column grid was ideal as three would removed all negative space. Furthermore the colour palette was used in conjunction with black and white in order to meet RNIB guidelines. Lastly the font used was Haelvetica, as HSP use Helvetica in their promotional material
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HSP Guidelines