![](https://s3images.coroflot.com/user_files/individual_files/207975__wdOG00cWspKMYMGEDiMp09ak.jpg)
CATEGORY
Print, Packaging
CLIENT
Ravensbourne. N.B.THIS IS A FICTICIOUS BRIEF!
ABOUT
N.B.THIS IS A FICTICIOUS BRIEF!
The Brief for this project was to create a piece of promotional experimental design for a paper comapny. We were to choose a paper company and a range of stock they carry and use their brand and the paper in the piece. We also had to base it on a fact about paper and I chose to look at the relationship between paper and play
![](https://s3images.coroflot.com/user_files/individual_files/207975_SuaE0yBFmKi_rOqz9_oyi2m8J.jpg)
CATEGORY
Print, Packaging
CLIENT
Ravensbourne. N.B.THIS IS A FICTICIOUS BRIEF!
ABOUT
N.B.THIS IS A FICTICIOUS BRIEF!
The Brief for this project was to create a piece of promotional experimental design for a paper comapny. We were to choose a paper company and a range of stock they carry and use their brand and the paper in the piece. We also had to base it on a fact about paper and I chose to look at the relationship between paper and play
![](https://s3images.coroflot.com/user_files/individual_files/207975_DKN4gHnECjakFAmtw4YO8Z1Ip.jpg)
As the audience was designers and design agencies I thought something interactive and playful would make a nice change. So using the idea of pass the parcel, I wrapped the brochure in 4 layers which explains about the company, Howard Smith Paper, about Greencoat which is 100% recycyled, and why uncoated. The reason I chose uncoated as it is often overlooked for matte and gloss, and as the latter are overused it offers a nice change of texture without losing the versatility.
![](https://s3images.coroflot.com/user_files/individual_files/207975_1m3ijKUIOH9BbL7_FQ4rmlWCf.jpg)
As the audience was designers and design agencies I thought something interactive and playful would make a nice change. So using the idea of pass the parcel, I wrapped the brochure in 4 layers which explains about the company, Howard Smith Paper, about Greencoat which is 100% recycyled, and why uncoated. The reason I chose uncoated as it is often overlooked for matte and gloss, and as the latter are overused it offers a nice change of texture without losing the versatility.
![](https://s3images.coroflot.com/user_files/individual_files/207975_fLS55QUIdIP0Q417fNFzNRh2P.jpg)
The layers were foilblocked with orange foil and therefore once removed can double up as posters
![](https://s3images.coroflot.com/user_files/individual_files/207975_HlHbwEoHIB88bywbnr0SrvTFW.jpg)
Inside the brochure are 6 chapters, one for each weight of paper. In each chapter there is a game, with a template and visual instructions on how to play. For example, Noughts and Crosses is on 80 gsm as it is the most common paper and the most common game
![](https://s3images.coroflot.com/user_files/individual_files/207975_ZxjcRzy0LxIiEnRSiXuCLJubE.jpg)
The idea of the template cd is once you have played the games once you purhcase the paper and can print the templates again
![](https://s3images.coroflot.com/user_files/individual_files/207975_X20QKSo1Fvzz7K5zV0juK6ugQ.jpg)
Inside the brochure are 6 chapters, one for each weight of paper. In each chapter there is a game, with a template and visual instructions on how to play. For example, Noughts and Crosses is on 80 gsm as it is the most common paper and the most common game
![](https://s3images.coroflot.com/user_files/individual_files/207975_wOJKzBVNFJWOGLTagJ6OVJwhR.jpg)
Inside the brochure are 6 chapters, one for each weight of paper. In each chapter there is a game, with a template and visual instructions on how to play. For example, Noughts and Crosses is on 80 gsm as it is the most common paper and the most common game
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