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Visual Communication Brief.
This Campaign is a mixture of simplistic but aesthetically pleasing design and emotion driven advertising for Parker fountain pens consisting of three final executions.
The ongoing theme of simplicity runs across all executions, this helps focus the product and easily communicates the message in a sleek and stylish way.
Visually communicating three different benefits of Parker pens: Timeless, Unique & Durable, each benefit is also be converged with an emotion to appeal to the target audience - Business executives.
Ramiz Abusham/Alexander Holt