Teens graduating high school are more concerned with entering college or finding a job than finding the right bank. They see banking as confusing and difficult, and it is often the last thing on their minds. But no matter what teenagers do after high school, one thing is key to their success: money. Wells Fargo has a rich history of successful banking and a mobile banking system that is easy to navigate.
Highlighting the ease of signing up for a Wells Fargo account and its included benefits is key to grabbing the attention of the millennial generation. With emphasis on Wells Fargo's mobile banking in the graphic design and copy, it is easy to see that banking with Wells Fargo is secure and simple. A direct mail postcard for teens explains the benefits of a Wells Fargo account, while a letter addressed to parents stresses the importance of starting a bank account early to prepare for the future.
