Rachel Lynn Clark

Kerbey Lane Cafe has been an Austin staple for 35 years. Many rightfully associate this neighborhood diner with a comfortable atmosphere, friendly staff, and great food. Kerbey's full menu is served all day, and most of their seven locations around town are open 24 hours.

The idea was simple: highlight the cravings people sometimes just "need." 24-hour diners which serve a full menu often cure cravings after a rough time, such as a long day of work or a bowl of queso after studying into the wee hours of the night. As the food and the products themselves were the focus of this campaign, the typography and design was kept simple and tight.

• Art Direction
• Branding & Corporate Identity
• Copywriting & Editing