Rachel Lynn Clark

Cover 3 is an upscale sports bar and restaurant with locations in Austin and San Antonio. Although business booms during basketball and football seasons, a sharp drop occurs during the summer months. To address this problem without completely removing sports from the equation, an advertising campaign with "subtle sports" taglines and an emphasis on the quality food and drinks was created. This included minimalistic print and outdoor ads with photos of the menu items as the stars and an Instagram photo contest.

My roles in this campaign include:print design, graphic design, branding, and art direction.

• Art Direction
• Creative Direction
• Hand Rendering
• Advertising