Rachel Lynn Clark

The Colorado River Alliance, a non-profit organization in Austin, is dedicated solely to the conservation of the Texas Colorado River. The organization's annual Family Water Festival is an all-ages event with educational events, Earth-friendly vendors and, in true Austin festival fashion, live music and food trucks. CRA required promotional material for this event in the form of flyers, advertisements, and email banners.

To catch the attention of children and their parents, promotional materials included eye-catching colors and water-related graphics reminiscent of Austin's iconic river. Copy was easy to read and highlighted the event's family-friendly activities for children of all ages.

• Art Direction
• Graphic Design
• Copywriting & Editing