Puma Car Design Project - An exploration of car design and brand language.
The Puma brand was researched to gain an understanding of their consumer demographics and product placement, as well as brand language and a careful analysis of their product design. From this research decisions were made as to what type of vehicle would fit within the brand, as well as decisions on form and design language.
Puma Car Design Project - An exploration of car design and brand language.
The Puma brand was researched to gain an understanding of their consumer demographics and product placement, as well as brand language and a careful analysis of their product design. From this research decisions were made as to what type of vehicle would fit within the brand, as well as decisions on form and design language.
Puma Car Design Project - An exploration of car design and brand language.
The Puma brand was researched to gain an understanding of their consumer demographics and product placement, as well as brand language and a careful analysis of their product design. From this research decisions were made as to what type of vehicle would fit within the brand, as well as decisions on form and design language.
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PUMA Car Design Exercise