Visual displays and merchandising techniques for LUXURY goods off price Retail Flagship, CONCEPT>COLOR>LIFESTYLE>ATTITUDE! leads to a winning team and +++ volume to LY and comp.
Romper Night Out! trend angled on the corner gets ones attention from every aisle......This woman is ready to rock!
"BEATNIK Mod Squad"... a throwback to the 50/60's hip error of Poets in dark and smoky dungeon bars...
"DOnt mess with me"...The fur stole thrown casually around the silk and leather wrapped top over suede legging add just the right touch of elegance to a woman comprised of edginess and classiness. This display help sell out "915" top lost in the racks.
"Holiday Dinner Party". The purple and Gold brocade mini skirt proved challenging to merchandise with limited options in tops that would compliment the detail. By choosing a black silk chemise with jeweled sleeves and complimentary choker and a purple fur wrap... the outfit becomes sexy yet elegant for any aged woman to wear to a holiday dinner!
"Strolling along the Champs Elysees" . LONGCHAMP.
VINCE Snow Bunny
"Rocker"..proud to wear the" rainbow: real fur vest and studded leopard print animal skin (cow) booties.
"DATENIGHT" - HOT SPOT MAIN entrance VINCE BOYFRIEND PANT
"DateNight"-Hotspot Main Vince and Boyfriend Pant
"DATE NIGHT" Hotspot Main .Vince and Boyfriend Pant
THE MENS EVENT..."there is nothing sexier than a woman clad in a men's dress shirt and nothing else except the jewels!" This display in negative space hallway captures customers eye and reminds a woman that there is man in her life she needs to dress better!
HOT SPOT: luxury goods are best displayed with vivid color... main entrance RED always catches your eye!
HOT SPOT: luxury goods are best displayed with vivid color... main entrance RED always catches your eye!
The Shoe Event...every woman's dream come true...a well placed sign reminding them of Saturday's event leads them to ask the question: " Am I too Late?" as they run inside hurried and harried on a Monday!
The Shoe Event...every woman's dream come true...a well placed sign reminding them of Saturday's event leads them to ask the question: " Am I too Late?" as they run inside hurried and harried on a Monday!
THE SHOE EVENT introducing NEOPRENE (dress) ....wetsuit casual style with colorful sandals...every woman's dream come true... " Am I too Late?" as they run around hurried and harried ..#2 company volume (Sat)
THE SHOE EVENT.... .
SHOES and a great watch befit an elegant man!!! THE SHOE EVENT-
IS this every man's dream come true? ???
(casual style "dude" balances his wetsuit clad woman.).#1 company volume...
Romper Night Out! trend angled on the corner gets ones attention from every aisle......This woman is ready to rock!
a blend of DKNY , Euipment and mini private label sell out
"WHAT?! You Talking to me?" Clover Canyon gives Versace look a run for the money with its bright colors and colorful graphic designs.
FEELING PHAT (most probably fat) after a long holiday ...too much turkey...why not feel at ease in an easy pant dressed up with silk and beadwork...? entitled: Dinner with Friends after a Holiday.
"Dummies in Love"...by creating a monochromatic look (rather than contrast.).. the strong burgundy tones draw one into the movement of the "couple" as he tells her to "hurry along". The backsweep of her arm carrying her Furla bag continues the fluidity of the display.
Window left
window right side
Alice n Olivia with a little JIoU take notice aisle spot!
The Romper Womans' best friend has a different mix of how to attract...casual, cool, sexy...
"OFF THE BOAT, OUT TO LUNCH, DINNER IN ST TROPEZ" ... HOTSPOT pure VINCE
"OFF THE BOAT, OUT TO LUNCH, DINNER IN ST TROPEZ" ... HOTSPOT pure VINCE position 2
"OFF THE BOAT, OUT TO LUNCH, DINNER IN ST TROPEZ" ... HOTSPOT pure VINCE position 3
Theory
"Clubb'ng"" leather, feathers, gloves shows the confidance in this gal
Clubbing: Hot ZOne closeup
COLOR... a disarray of styles is easy on the eye by color blocking walls and fixtures..leads the customer into the space...blue and turquoise juxtaposed to coral and tomato keeps customers shopping within the linens
ITS NO GREY MATTER! Black and white.... French Connection.
SWIMSHOP.... by incorporating all brands into a colorful display...customers can easily shop a vacation wardrobe of swimsuits, shorts, t shirts and playful fedora hats
DESIGNER... class, money, poise, beauty.
STOP, LOOK, PURCHASE!...by carrying the cobalt through from evening purse (aisle) to gown on back wall.... one is sure to notice this shop.
DRESS /Prom shop
"My 3 Husbands" Prep 1, Prep 2,Prep,3 dressed casually in the male dominated uniform of khakis,dress shirt, polo, and sweater
My RUGGED MAN...with his 5 oclock shadow
1970's Retro Chique: corduroy Blazer, Vest...
3 AMIGO's....Free People and denim ... throw in a chiffon accordion pleated top as a great underlayer ( private label) to grow up the crop top lace....
SHADES OF WHITE...Swummer is here in full force so why not draw one into a vignette of "noncolor" WHITE with YOU ,the woman, being the sexy backdrop!!
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Visual .Visual Merchandising
Visual displays and merchandising techniques for LUXURY goods off price Retail Flagship, CONCEPT>COLOR>LIFESTYLE>ATTITUDE! leads to a winning team and +++ volume to LY and comp.