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B2B Advertising
Let's face it, most trade advertising is dull.
That's what makes it ineffective. Breaking through the clutter of standard product descriptions requires eye-catching creative approaches.
These print ads were designed to capture attention and focus on the key benefits with striking illustrations not normally seen in trade ads. This tells the product story quickly and generates greater awareness for the brand.
These ads offered a means of branding across multiple media and were used as springboards to lead management resulting in significant increases in incremental sales.
