The brief is to create a new opportunity in terms of vehicle package and segment for the luxury Chinese market (Year 2020). To have a solution in luxury car market, which bridges the gap between a performance and a luxury city use vehicle, also presenting a strong identity of Volvo in the Chinese Market.
The main challenge was to create a unique, simple and gentle design language but, still being sporty dynamic in a way different from any other Volvo.
Second challenge was to shift the cabin a little behind to give the feel of powerful sports back and still being a Volvo by its overall volume.
The vehicle captures the spirit of new and old Volvo design language. Enhancing the sporty with classical feeling into the concept will have a great impact on the luxury market. A sporty vehicle for a passionate driver using it for leisure long drives or like a classic, comfortable and spacious sedan for official use. Also, it’s a Chauffeur driven executive car for show off status.
