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Product Design_Ballpoint pen 2005
Ballpoint pen 2005 - This is a project to develop new designs of ball pens for high-end market. Our client was a rather young company trying to step in the competitive market which was dominated by several lead brands. Although they already had learned know-how in the practice of OEM (original-equipment-manufacturing), they understood that design is also an important factor to compete in a developed market. So they worked with us to gain edges for their products.