Product Spec & Product Graphic Design: Airborne Bikes
I put together the 2018 Airborne bike line from soup to nuts, handling everything from finding and selecting new factories, vendors and assemblers to parts spec, graphic design, color selection, etc. Budgets were such that I was limited to off-the-shelf frames and components. But I believe I spec'd the best Airborne line in a long, long time, if not since the beginning of the brand. The bikes also allowed us to increase price points and boost margins.