![](https://s3images.coroflot.com/user_files/individual_files/416337_Fq_jlxCICoJRhdBgpVQpUntWu.jpg)
INSIGHT:
Top sports-stars and athletes derive motivation from their parents.
Idea:
Getting the parents of top sports icons to be the endorsers of Nike RISE
The Nike RISE will make them “the toughest competition for their illustrious child”
SCRIPT
The ad opens in a dark studio with Rodger Federer’s father talking to the camera
“My son has won 19 Grand Slams, stayed on top of the rankings for 290 weeks and he has defeated everyone on the tennis circuit”
Rodger Federer walks in with a smile
“But, my toughest competitor is my father”
Cut To: Product Window which explains Nike Rise
![](https://s3images.coroflot.com/user_files/individual_files/416337_ThwR4pSy08jUqmOflQbZ5pmOE.jpg)
INSIGHT:
Top sports-stars and athletes derive motivation from their parents.
Idea:
Getting the parents of top sports icons to be the endorsers of Nike RISE
The Nike RISE will make them “the toughest competition for their illustrious child”
![](https://s3images.coroflot.com/user_files/individual_files/416337_rZC0nS_ZHolpz72qxFO2Q2nPO.jpg)
INSIGHT:
Top sports-stars and athletes derive motivation from their parents.
Idea:
Getting the parents of top sports icons to be the endorsers of Nike RISE
The Nike RISE will make them “the toughest competition for their illustrious child”
![](https://s3images.coroflot.com/user_files/individual_files/416337_GCvnzA8dlhYrr62SZSQSHnEw5.jpg)
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