Urban Recreational Vehicle: A new RV for the future urban buyer
User Profile:
-Stella and Simone (25/26) are roommates living and working in Chicago.
-Both are in app development (tech savy)
-They enjoy spontaneous trips with friends whenever possible and usually have a limited budget
-They like being active, social, enjoy hanging out with their core group of friends whenever they can, attending concerts all over the country, and love to try new things.
Design Issues:
-Design a recreational vehicle that appeals to the younger market.
-What features will help this large vehicle navigate through large, crowded cities?
-What technological features does a younger market want and how will they utilize this vehicle?
