Buick: Redefining the Premium Automobile.
Luxury: What does the future Hold
-The majority of the wealthy people today are self-made and come from middle class values
-This has created a huge shift in “luxury” design.
-50 % of people who buy luxury products are concerned with sustainability.
-It’s not about fitting a mold of the wealthy, but more about customization
-Making luxury affordable.
Design Issues:
-Represents new trends in Luxury
-Incorporate customization
-Has sustainability in mind
-Makes use of the details . . . materials,
and technology
-Can navigate through a busy. crowded city
-A car that performs and is fun to drive
-Has presence even even parked
-Has the feel of a Rolls in something the size of a Mini.
