This is a nontraditional approach to promoting Doritos with students in school. I hand illustrated everything on this textbook cover. It communicates the brand identity of Doritos and I'd like to think that it's cool enough that a kid in middle school might actually want to wrap it around their textbook.
Doritos Book Cover Product Shot - A product shot of the hand illustrated book cover.
Doritos Science - This is one of the 3 part print hand illustrated campaign that goes along with the nontraditional book cover.
Doritos Pirates - This is one of the 3 part print hand illustrated campaign that goes along with the nontraditional book cover.
Doritos Backyard - This is one of the 3 part print hand illustrated campaign that goes along with the nontraditional book cover.
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