A partial list of the items I made use of on a regular basis:
keychains, bottle openers, flashlights, glow sticks, candles, pens, note books, backpacks, gym bags, hats, shirts, hoodies, water bottles, sweat bands, beach towels, beach balls, shot glasses, cocktail napkins, lenticular bookmarks, buttons, watches, hand sanitizer, first aid kits, earbuds, CD soundtracks, Blu-ray/DVD's and more!
An important aspect of field marketing for major film studios is making effective use of these promotional items. I cultivated a wide network of partners to help with distribution, getting items to the right demographic. I planned bar nights that engaged patrons as much as possible. I created catchy themed food/drink specials, bar games, trivia contests, trailer plays and poster displays. Often, I arranged for staff to wear movie apparel during events. Street teams/brand ambassadors were also used to interact with attendees in order to talk-up the film and remind people of it's opening date.
