RED CARPET PREMIER - THE OTHER GUYS
I was part of a team charged with executing a social media campaign which centered around a national competition for one city to host a Red Carpet premiere of Sony’s film, THE OTHER GUYS. Our online strategy garnered the highest number of votes, making St. Louis the winner. The 2010 event featured Mayor Francis Slay presenting Keys-to-the-City to stars Mark Wahlberg and Will Ferrell.