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Aazadi Rocks - 2015
Aazadi Rocks was eBay.in's Independence Day Campaign with heavy deals on offer.
In order to add a creative layer to the increasingly competitive deals that all e-commerce giants were offering, we ran an activity called Prices like 1947.
Users had a set of products on offer from different categories that were put up against each other where users had to vote for the product that they wanted to buy on prices like 1947. The activity garnered a great response with product discounts like an iPhone 6 being sold at Rs. 10,000.
The sale period saw a total of over 6000 clicks-to-website from social media while generating over 2 lakh interactions on facebook with a reach of over 3.5 million on twitter.
