ThinkSME began as a Singaporean Financing Agency focused on small and medium businesses. We used the original logo as requested by the clientele and took it as a base to inspire the new brand look and feel, maintaining its continuity, we played with strong geometric shapes that came from the original logo and modernize it to give different meanings according to the brand messages. This allowed us to separate the information into bite-size pieces that allow the viewer to take in more information.
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From this, we pieced together the website architecture, troubleshooting each path for the best possible results. Then we constructed the pages with the copy we had written to inspire each marketing persona and the geometric structure to direct the flow of information. From there the stationary and corporate pieces followed to tie the brand together with its online presence.
