The Logo
We used the form of a hand to imitate the shape of the shield to also help reinforce the brand sub amongst the clientele.
Naming
Next was the naming of the three types of gloves within the Shield Pro line. We developed names that echoed their customers and tie them with each of the gloves' special attributes.
The Packaging
This design featured an abstract representation of the product names to further associate the key values and the figurative function of the products themselves. We also ensured the packaging design was highly functional in their specific work environments by placing the key information on each face of the box as well as highlighting it in a clear and readable manner. This was designed to help workers identify the vital details of the product and streamline their workflow.
