Post covid brought B&C the opportunity to grow in the field of laboratory supplies. This opportunity helped to introduce more innovation to support the people who work on the front road of change. This innovative approach needed a rebranding from the core.
The Logo
Inspired by the chemical bonds that form a foundation. The foundation that B&C creates is much like that bond, ensuring the clients are always supported and connected to what they need most. The circular path of the symbol signifies the logistics element of the company in a very direct way while the tilt helps to reinforce the dynamic motion of the logo, giving it a metaphoric power and ability to deliver. Each dot in the chain represents a part of the many products and services that B&C has to offer.
