Grupo Modelo wanted to celebrate the 10th anniversary of Corona Capital Music Festival with Cerveza Corona as the founder brand of a transforming and frontiers breaking musical experience through all these years for millions of fans.
I conceptualized a celebration museum with 10 rooms, one for each edition of the festival where the fans could live again their memories and enjoy in an open space while they drink a cold special edition Corona beer and listen to a live DJ set.
In addition to the museum we designed two side areas: one with a pallets bar, a vynil shop and a space for a brand activation, and another one as a big Landmark where people could pass through a tunnel with brand communication or go up and have a privileged view of the festival and main stage.
