The Direct Marketing Alliance Sales Brochure - The sales brochure I designed as part of the branding for The Direct Marketing Alliance. 5.5x17 inches, folds to 5.5x8.5 inches. This is the pdf, paginated spreads ready for print.
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Direct Marketing Alliance Business Card - front - The logo I designed for the Direct Marketing Alliance
Direct Marketing Alliance Business Card - back - The logo I designed for the Direct Marketing Alliance
The Direct Marketing Alliance web comp - This was the preliminary comp for www.thedirectmarketingalliance.com
Direct Marketing Alliance stationary - This was the stationary I designed to accompany the brochure design.
Fortune Cookie self-promo web layout - This is going to be a self promotion piece for The Direct Marketing Alliance. The card will drive them to the website, both which will be personalized. The card with use DirectSmile to personalize the fortune on the cookie photo.
Fortune Cookie self-promo greeting card - This is going to be a self promotion piece for The Direct Marketing Alliance. The card will drive them to the website, both which will be personalized. The card with use DirectSmile to personalize the fortune on the cookie photo.
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Prudential "Too Late" side-1 - This postcard was the first of several pieces I did for Prudential. Its my favorite, I love how the plane image came out...the backround was a blend of 2 different photos.
Prudential "Too Late" side-2 - This postcard was the first of several pieces I did for Prudential. Its my favorite, I love how the plane image came out...the backround was a blend of 2 different photos.
Prudential "Chocolates" outside - This was the most recent piece I created for Prudential. It was fun to create.
Prudential "Chocolates" inside - This was the most recent piece I created for Prudential. It was fun to create.
Young Republicans community site - This is a comp I did of a community site for a client who wanted a facelift for their program. I believe in the end it was too expensive for their tastes.
Young Republicans community site - This is a comp I did of a community site for a client who wanted a facelift for their program. I believe in the end it was too expensive for their tastes.
Premier Bathrooms - envelope front - This was a three component campaign. Consisted of a trifold letter in a custom envelope followed by a reminder postcard.
Premier Bathrooms - envelope back - This was a three component campaign. Consisted of a trifold letter in a custom envelope followed by a reminder postcard.
Premier Bathrooms - trifold letter outside - This was a three component campaign. Consisted of a trifold letter in a custom envelope followed by a reminder postcard.
Premier Bathrooms - trifold letter inside - This was a three component campaign. Consisted of a trifold letter in a custom envelope followed by a reminder postcard.
Premier Bathrooms - postcard side-1 - This was a three component campaign. Consisted of a trifold letter in a custom envelope followed by a reminder postcard.
Premier Bathrooms - postcard side-2 - This was a three component campaign. Consisted of a trifold letter in a custom envelope followed by a reminder postcard.
ACMSI postcard - side-1 - This piece was personalized via DirectSmile to grab attention quickly. It was very effective.
ACMSI postcard - side-2 - This piece was personalized via DirectSmile to grab attention quickly. It was very effective.
ACRP/APPI Website - This was one of the occasions where I did the web layout and then implemented it into html myself. I think i came out rather well. The buttons all had rollovers and the neon sign at the top was animated to flash on and off intermittently.
ACRP/APPI Postcard side-1 - This was one of the occasions where I did the web layout and then implemented it into html myself. I think i came out rather well. The buttons all had rollovers and the neon sign at the top was animated to flash on and off intermittently.
ACRP/APPI Postcard side-2 - This was one of the occasions where I did the web layout and then implemented it into html myself. I think i came out rather well. The buttons all had rollovers and the neon sign at the top was animated to flash on and off intermittently.
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The Direct Marketing Alliance
Ron Goodrich
Senior Designer Edgewater, FL