Roscato Make Life Sweeter Campaign
?Roscato is a wine that doesn’t take itself too seriously, it makes people happy! Allowing you to take a break and live the sweet life. An approachable sweet wine that does not cater to the “typical” wine drinker, Roscato needed a rebrand that set itself apart from the competition.
Positive but unapologetic, this ground-up Roscato rebrand utilizes graphic illustration with bold color and typography that speaks to both the consumer and the taste.
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Contributions:
• Branding
• Illustration and Motion Graphics
• Multimedia Concepts and Delivery