Hick'ry Stick Logo
Peoria Heights based catering service who specializes in hickory smoked meats needed a new logo. Their old logo was hastily thrown together and featured a clip art chef that was far from unique. The only aspect of the logo they liked was the wooden typeface, which has apparently disappeared. They wanted a logo that showed off their smoking process but did not want to use any one particular kind of meat in fear of being pigeon holed as a BBQ place and such. I recreated the typeface and added it to a spit, turns out a non de-script pieces of meat just don't look appetizing, and positioned the flames so that a lick of the flames would become the apostrophe in Hick'ry. I ended up designing them two versions of the logo because they were going to re-use some old signage and the original vertical logo I created would not have worked out as well.
