C&C California is a contemporary lifestyle brand that honors the effortless, yet trendy chic girl. The brand inspiration and color palettes are a combination of soft, sun drenched desert landscapes, rolling mountains and the blue of the sea. The philosophy behind the line is simple. Keep the focus on the garment and its qualities by using quality fabrics, simple details and graphics in vibrant yet tasteful colors. Common fabrics like french terry, fleece and Jersey knits are reimagined by different wash treatments that give the garment a soft hand-feel and trendy worn-out look. The fabric’s potential is enhanced by using different mediums and allowed to show its true value. The focus of each style is to give the C&C girl the ultimate experience of a modern and chic look that simultaneously and without compromise provides comfort. Wear me now/wear me later for example is the meaning of C&C’s sophisticated morning-night look in one.
