Concept rendering of New Orleans outlet location.
Facilitating an engaging experience through strong color palettes and controlling logo hierarchy. Working with the escalator to emphasize available brands and deliver campaign messaging.
Placing logos and branding in key areas to communicate the famous footwear brand.
Working with the variant space to assist in that communication and emphasis.
Completed space. Using illuminated billboards to enhance retail experience and communicate product placement. Making the most of a large space with a carefully proportioned color palette.
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New Orleans Outlet Flagship - Famous Footwear
An outlet flagship location in the port of New Orleans. It is a scaled down variation of the flagship store in Las Vegas.
It uses the same concepts proven in the Las Vegas flagship in a more cost effective way. It was the first store to use this new outlet signage program. This visual programs has been implemented in 30+ outlet locations.
