Using gloss red and glowing white to create a bold statement about who we are and what brands we feature. The scale and motion of the storefront is in keeping with the
larger than life vegas strip experience.
Conceptual renderings of the entry portal. The visual weight and directional placement of each logo box directs traffic into the store. Changeable back-lit graphics in key areas allow for bold and relevant messaging.
Visually housing the brands that we carry by putting famous footwear at the top of the totem pole and framing the facade in red. Further emphasizing the ownership by keeping each brand logo within our red and white material palette. Transitioning the entry experience with mirrors, high gloss and chrome.
A more subdued palette is used for the vendor area this provides a brand or seasonal product a substantial space to be featured. Large changeable fabric graphics support the brand, or product, placed in this area. Back lighting the campaign imagery further enhances this experience.
A perfectly merchandised and branded experience in the vendor area. We worked closely with converse to execute this visual program. This program is supported with exclusive converse product, as well as a unique Vegas & converse app on the display integrated iPads.
A nike women's marathon experience concept in the vendor area.
The central experience column punctuates the retail experience. A large rectangular chandelier draws your attention. The red sign boxes reference the entry way while housing touch screen monitors. The mirror, tile and seating provide a dynamic and comfortable "try-on area".
Using illumination to direct the store experience. The large billboards designate the women's, kids, and mens, sections. The illuminated end caps communicate the range of product in each aisle. The large chandelier encourages you to engage with the famous footwear brand and try on the shoes. The large famous logo and angular soffit build out draws you towards the cash wrap.
Cash wrap concept using video, scale and lighting to draw you towards the purchase. Framing the monitors and red wall with angular white helps punctuate this area. Large graphic frames conceal a storage/stock area.
Completing the store experience in a clean and contemporary space. Adding fun and engaging brand touch points throughout.
gLike
Las Vegas Flagship - Famous Footwear
This is the Las Vegas flagship space. We utilized Illumination, scale and our bold brand material palette to direct a dynamic, clean and contemporary retail experience.
I was Involved with each phase of this project, concept, store planning, fixture fabrication, construction, as well as ongoing "vendor area" graphic program support.
