Intel Youth Network- Launch
Intel BX- Processor Launch Offer
Intel BX- Education Pack
Intel BX- Business Essential pack
Intel BX- Offers eDM
iGate Teaser eDM - This eDM was created to build anticipation about an event to consolidate iGate-Patni merger. Not that great an idea, considering the location. But considering the time we had (an hour at the most), it did the job admirably well.
iGate Teaser eDM - This eDM was created to build anticipation about an event to consolidate iGate-Patni merger. Not that great an idea, considering the location. But considering the time we had (an hour at the most), it did the job admirably well.
Intel AppUp - AppUp is an appstore for netbooks (and PCs), and is backed by Intel. This eDM was created to inform people about the contest, which was held to create interest in the intel App Store.
Intel AppUp Contest eDM - Same contest, different audience. This emailer was sent to people who were registered from another source- promoting the contest URL (http://www.appfestcontest.com/).
iGate Patni advantages- external - clients wanted an emailer which would explain why iGate Patni is better that the competition.
iGate Patni Advantages- Internal - After the acquisition, clients wanted us to come up with an emailer why staying with iGate Patni is a good choice for the employees.
Appup brand partner program eDM - to increase the customer base of Intel appup center, we had to approach retailers and coax them to install the client on every PC they sell.
This emailer is the first step of the process.
People usually do a lot of mix and match when it comes to clothes - shirts from one brand, trousers from another, accessories from a third brand.. Allen Solly wanted them to buy the whole package from them. There are three looks that people could choose from, Formal, Casual and Ceremonial. This depicts the 'formal' collection.
People usually do a lot of mix and match when it comes to clothes - shirts from one brand, trousers from another, accessories from a third brand.. Allen Solly wanted them to buy the whole package from them. There are three looks that people could choose from, Formal, Casual and Ceremonial. This depicts the 'Casual' collection.
ING Life has launched a new portal for its customers which lets them deal with their policy related tasks online, without anyone's interference. We approached it from a 'Do-it-yourself' perspective, hence the tool box.
Esprit's Christmas sale, with a twist. People are asked to experience the joy of shopping and not feel guilty about it by donating to charity.
Majority of Payback's communication involves e-mailers, be it informing people about offers, preview sales or redemption opportunities. They send about 5 eDMs to their customers every week, and there are a few of them.
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eDMs