Weed killer packaging has a lot of unresolved problems. It has a very specific function: death. And yet, the experience is not what you would expect. Targeting the most passionate lawn care consumers: grumpy old men, I designed a graphic profile and ergonomic packaging concept.
Bright and colorful packaging doesn’t convey the true intent of herbicides. Dealing with weeds is one of the most aggressive household chores: killing things. Why not convey that in the form?
Most weed killer packaging uses a typical spray bottle. Those bottles work great for windows and aiming horizontally but weeds are on the ground. You’re expected to hold the entire weight of the fluid in the bottle with your wrist as the fulcrum. Why not bring the nozzle down to the direction you need?
Weed killer is a household killing tool. It should look like it. The shape should tell the consumer what it can do.
A volume model and a 3D print help to confirm that it works. The nozzle points down at about 30 degrees. The weight is located directly under the handle, easing all wrist strain. Your first and second fingers can trigger the spray while the third and fourth support the bottle.
A large refill bottle is used to limit weight of the spray bottle and keep you spraying all through the summer. It borrows from the architecture of the sprayer.
On display, these bottles stand out and demand recognition. The furious sixty-something looking for a serious solution to his weed problem won’t think twice.
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Green Reaper
Weed killer packaging has pretty severely missed the mark. Both function and form are carried over from other products.
