RFSU
The Swedish Association for Sexuality Education - INTERACTIVE. Client: RFSU - The Swedish Association for Sexuality Education.
Synopsis: 94% of women in Sweden shave their private area. Our task was to create an
online campaign to help launch the new intimate hygiene products. We did this through a
campaign site where users can win a shaving kit by creating their own 'fiffi' online by using
an interactive shaving demo. Did this at Akestam Holst.
Winner of the Eurobest Festival '08 Use of Media Direct Response Digital Media