The objective of the exercise was to recreate the experiences of multiple trips, through interesting visuals. The idea was to tell an elongated story that captured the motley journey, from the first trip to the last.
Medium became the message.
It couldn’t be just photographs that recounted what the discerning mind had lived through. Therefore, Scooty, the loyal partner, a bagpack and a trunk was chosen to be the carrier of the stories. Each graphic resembled the character and feel of that particular region. This turned the otherwise ordinary materials into a worthy canvas.
India in retrospective.
That’s what the package intends to be. The collection of photographs, together with the paintings on the scooty look forward to bring a kaleidoscopic view of the country through colourful and engaging visuals.
