J&K tourism -Promotional Campaign
J&K tourism -Promotional Campaign from Nishat Rehman
J&K tourism -Promotional Campaign

Brand – J&K Tourism
Student – Nishat Rehman
Course – MFA (Visual Communication) Final Year
College Of Art, New Delhi
Season Invitation
There are a million reasons to fall in love with Kashmir. The beauty and variety of seasons is prime among them. Harping on this fact, Nishat attempts to increase the acceptability of the brand, J&K tourism.

Objective.
J&K Tourism has the fortune of talking about one of the most beautiful places on earth. Still, the way it does lacks emotions and acceptability. The job was to add elements to the communication of the brand to bring it close to young professionals who love to take a break.

Insight.
At the heart of Kashmir is its beauty and innocence. And this is best represented through an adorable Kashmiri girl child. Also, the state offers reasons to pay a visit across all seasons.

The campaign started with designing a mascot for the brand. A 5-year old Kashmiri girl was created for the purpose, Aptly named Firdaus, she stands for the heavenly beauty that the state is.
The website of the brand was recreated, keeping four seasons of Jammu & Kashmir Spring, Summer, Winter, and Autumn as the key draw. The interface of the site was designed to change as per the change in seasons. More sections were put in to highlight offers that the target audience might find interesting, like adventure sports and traditional cuisine Wazwaan. A YouTube skin was also created to plug in the social element, a must have in today’s market scenario.
spring interface
A YouTube skin was also created to plug in the social element, a must have in today’s market scenario.
Airport lounge Display The Kashmir Lounge is a display design as a part of this suggestive Brand promotional Strategy’ for Jammu & Kashmir tourism. The lounge is designed for New Delhi airport. The objective of this airport lounge is to attract the target audience and encourage them to plan their tour/holiday to Jammu & Kashmir.
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J&K tourism -Promotional Campaign

Brand – J&K Tourism
Student – Nishat Rehman
Course – MFA (Visual Communication) Final Year
College Of Art, New Delhi
Season Invitation
There are a million reasons to fall in love with Kashmir. The beauty and variety of seasons is prime among them. Harping on this fact, Nishat attempts to increase the acceptability of the brand, J&K tourism.

Objective.
J&K Tourism has the fortune of talking about one of the most beautiful places on earth. Still, the way it does lacks emotions and acceptability. The job was to add elements to the communication of the brand to bring it close to young professionals who love to take a break.

Insight.
At the heart of Kashmir is its beauty and innocence. And this is best represented through an adorable Kashmiri girl child. Also, the state offers reasons to pay a visit across all seasons.

Nishat Rehman
New Delhi, India