The problem here, as seen on the far left, is that the trade marked logo has both blue and white in it, and it's accompanied by gradients and highlights to complicate its brand impact. It also can not be made one color, and keep its brand identity. It can't be put on a blue or white background, because the form is lost. It can't be seen when made small, e.g. a favicon.
The middle Logo reflects a transition, where I made some adjustments so subtle the CEO didn't even notice. I took out transparencies for a two color print process. Printing in two colors isn't cheap but it's cheaper than sublimation to achieve the effects of the far left logo.
The final, far right, logo I developed to appease two problems; one the trade mark of the first logo, and two the need to put the logo any where on any thing. Viola!