I helped prepare a kick-off workshop for the client in which the scope of the project was defined. I also prepared and conducted field research that took place in the United States. This consisted of interviewing people in their homes about the products (related to the project subject) they use and why. We also did immersion tours that we designed in order to get a first-hand feel of the current market and immerse ourselves into the world of the people we would be designing for. Four employees of the client company joined us for the week long fieldwork. I created the research handbooks that supported the clients during the various research activities. I was responsible for capturing the observations and interviews and reporting them back to the client during debrief sessions.
Back in Barcelona, we translated our research findings about the functional and emotional needs of the inspirational design target into insights and design principles. With these we refined the opportunity spaces that resulted from the kick-off workshop and developed them into concrete concepts. We elaborated the concepts with user-experience journeys and reasons-to-believe for the client, while evaluating the concepts with the client on a weekly basis.
Aside from having learned a lot about the project’s content, I also gained experience in the organisational side of a project, especially thanks to the trip to the U.S., as well as in maintaining a good relationship with clients and team members from different cultural backgrounds.
The Claro family
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Traineeship at Claro Partners in Barcelona
Claro Partners is a business innovation and service design consultancy based in Barcelona. My traineeship lasted 9 months from September 2013 to May 2014.
During my stay at Claro I applied ethnographic research and human-centered design principles to help client companies design products tailored to the functional and emotional needs of people.
I was happy that my traineeship was extended by two months so I could finish a project for a multinational company in Fast Moving Consumer Goods. From the development of the project proposal until the concepting phase, I have gone through every step of the process, working closely within a team of four Claros.
