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Landrover Lighter UWE - Y1
This brief was about creating an extension to a brand by designing an item in key with the brand given.
Having LandRover as the brand I chose to create a lighter as part of the extension that as a group we have chosen, camping equipment.
We decided to select the Defender, as the brand over the years has began to change and the Defender is where you will find most of the loyalty within customers.
After a lot of researching images, colour schemes and doing some observational line sketches, I have begun sketching various shapes of designs that are in key with the visual elements of the Defender.
I will continue adding more images to this as I progress.
