Little Black Dress Campaign Signage - Little Black Dress campaign type treatment for The Limited. Black ground with 2 silver metallic PMS colors. Subtle and upscale.
Little Black Dress Almond Frame Sign - Little Black Dress Campaign for The Limited
Spring Preview Window Elevation - Spring Preview Window Elevation for The Limited. The collection for two weeks was primarily blue; so stock photos of a blue flower compliments the marketing campaign photos and expand the spring concept. We had a small budget and accomplished a big impact.
Spring Preview Window Elevation - Spring Preview Window Elevation for The Limited. The collection for two weeks was primarily pink; so stock photos of a pink flower compliments the marketing campaign photos and expand the spring concept. We had a small budget and accomplished a big impact.
New Year Window fro The Limited - Typographical solution to a New Year's window (no budget for photo shoot!)
Travel Suit Window Schematic for The Limited - Window schematic showing all the elements of the campaign for The Limited's Travel Suit. Shows scale and relationship between all graphic elements.
Fall Suiting Window for The Limited - Fall Suiting window schematic for The Limited. Took two complimentary but different elements (wool suits and colorful dresses) and combine them in a cohesive way. Creative use of texture and color pattern.
Travel Suit Window - Travel Suit Window for The Limited. The movie review concept lead by Scott Razek was well-received. The Limited positions itself as the wear-to-work destination, and The Travel Suit campaign was a natural and successful fit for them.
Quilted Bag POS Signage - Accessories promo signage for The Limited
Whipstitch Handbag POS Signage - Accessories Promo Signage for The Limited
Travel Journal POS Signage - Accessories Signage for The Limited. Design-Mike West, Photographer-Steve Trank
Passport Promo POS Signage - Passport promo Signage for The Limited. Lifestyle Accessories promo for The Travel Suit by The Limited. Design - Mike West, Photography - Steve Trank
Modular Signage Study for The Limited - Developed a modular sign kit for The Limited. By doing this, they saved significant amount in printing costs.
Lingerie Cami Window Cling for The Limited - Ornate type for a line of Lingerie at The Limited.
Bob Evans Signage - banners for inside and outside the restaurant. Plus, an insert for a $6 Cheeseburger with Endless Fries. Summer 2012 campaign.
Billboard Concepts for Bob Evans Restaurants, Summer 2012. Playful or straightforward Grand Opening messages in this campaign.
Alliance Data Corporate 2012 United Way Campaign: Resulted in the highest level of giving in Alliance Data's history from this highly visible campaign. Pylons were placed throughout the building and in the call centers to attract attention to this worthy cause.
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POS Signage
Michael West
Graphic Designer Delaware, OH