LTD Credit Card Design and Carriers - 2 Tiered Credit Card Design with card carriers detailing benefits of each tier of the program.
January Spring Preview Pop Up Mailer - Spring Preview Pop Up Mailer. The flower shaped coupons pop up with unexpected freshness. Combination of campaign imagery and Stock photos make this stand out.
Loyalty Program Concept for Express - Loyalty Program Concept with emphasis on fashion. I illustrated and designed the whole piece. This concept didn't win, but it was a great exercise in what's possible. The booklet met budget requirements and provided a great experience for the customer and communicated a complex program well.
Loyalty Program Booklet for Express - The concept that won. Logo and booklet communicates a broader sense of the whole Express experience. Logo design by THOROUGHBRAND. The booklet met budget constraints and provided a nice experience for the customer while explaining a complex benefits program.
Store Closing Pop Up Mailer - Pop Up mailer for remodeled stores. Designed to bring customers back with a free accessory. Includes a special bounce back coupon.
Little Black Gift Card Concept - Schematic of ideas featuring the Little Black Gift Card for The Limited. Visa beat us to it.
Grand Opening VIP Event Invitation for The Limited - VIP Event Invitation for a flagship store that had been redesigned. The design mirrored the color scheme of the store perfectly. Simple and elegant solution that stayed within budget and conveyed a sense of the new brand.
Holiday Mailer for The Limited - Designed a Holiday mini catalog for
The Limited featuring 4 color black and white photos plus red.
Travel Suit January Launch - Trifold mailer for The Travel Suit, a garment that eliminates the need for a dry cleaner. Just wash and tumble dry. Positioned well for the brand - The Limited wants to own wear to work.
March Suiting Mailer for The Limited - Trifold mailer - calling out suiting can be sexy and stylish. The Limited's strong suit - wear to work.
Perfect Sweater Mailer for The Limited - November 2007 Perfect Sweater Mailer trifold unfolds for an impactful sweater message. Free Cami promo on the outside sweetens the deal.
Proposed Bob Evans Restaurant Grand Opening mailer for Summer 2012.
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