The wardrobe which typology is obtained by approaching the outside as a symbolical element to provide an unexpected understanding by the main idea of bring the outside to the inside in order to provide an ironic experience, full of playfulness and in consequence fully archiving the identity of Gufram, plus the possibility of letting the customer be part of the final outcome by adding an image like a graffiti as the final touch for its own furniture.
Stats:
Pareduvar
Domus Academy
Design and strategy
Ali Akay
Burak Hündür
Miguel Silva
For
Gufram
gLike
Pareduvar | The Wardrobe Family
The main aim of this project is to enhance Gufram’s brand value, by using Product Design approach to come up with a certain type of typology that enables new ways of communicating ideas, by playing while triggering an urban experience through bringing the outside to the inside, and in consequence something unexpected.
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