BMW stands for quality, innovation and technology. They also have a great love and respect for the art world. I decided to use this artistic side of their company branding and feature the 1986 series art car by Rober Rauschenberg. Luxury has often been associated with impossibly beautiful women, cars and classical artwork. I combined these elements into one piece in order to best represent the branding method of BMW.
BMW stands for quality, innovation and technology. They also have a great love and respect for the art world. I decided to use this artistic side of their company and feature the 1986 series art car by Robert Rauschenberg. Luxury has often been associated with impossibly beautiful women, cars and classical artwork. I combined these elements into one piece in order to best represent the branding method of BMW.
BMW stands for quality, innovation and technology. They also have a great love and respect for the art world. I decided to use this artistic side of their company branding and feature the 1986 series art car by Rober Rauschenberg. Luxury has often been associated with impossibly beautiful women, cars and classical artwork. I combined these elements into one piece in order to best represent the branding method of BMW.
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Graphic Design Work
Branding Exercise