Michael Weil

Union Bank developed a new brand identity. My task was to leverage the general creative direction provided into an easy-to-use Quick Guide. Integral to this was developing the brand standards that would bring the new brand to life. I developed many of the typographic and visual standards, created the content to document and illustrate these standards, and then designed many of the 48 pages in the guide, including the ones shown here.

• Branding & Corporate Identity
• Graphic Design