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The Private Bank

The Private Bank, a subrand of Union Bank was rebranded. The identity evolved rapidly, requiring an extensive revision of the agency-provided style guide. My task was to document the evolved brand identity and define these standards. I then created the content, designed the layout, and did the hands-on production of the 72 page document, samples of which are shown here.

Michael Weil
Production Designer | Graphic Designer | Brand Development and Implementation San Francisco, CA