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Hilton Worldwide Brand Guidelines

A Landor project. We developed the new brand identity and guidelines for Hilton Worldwide. It was a unique engagement, in part because the Hilton family of brands is quite large, and we needed to create a cohesive brand architecture and identity that would support the family of brands along with strengthening each individual sub-brand. I led the production side of the effort and also was the lead production designer on the project.

Michael Weil
Production Designer | Graphic Designer | Brand Development and Implementation San Francisco, CA