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Innovation- Recycling Initiative, Re:Plast

Project Re:Plast is a concept that involves using the buzz surrounding a well known artist to initiate a campaign which encourages city dwellers to compete between neighborhoods on efficiency of waste production and recycling. The digital art piece (displayed in Madison Square Park) would display the standings in a creative way. The posters are to be shown in conjunction with the art piece to raise awareness about recycling.

Michael Matthews
Project Manager Brooklyn, NY