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Brand Awareness- Vegan Verified
With the creation and introduction of the Vegan Verified logo, my team's goal is to ease the buying and eating process of vegans. Aimed at all levels of veganism, this label can help both the “newcomers” and “originals” in deciding what is appropriate for their diet. Its presence not only recognizes veganism as a growing phenomenon, but familiarizes the masses about the diet. As vegans tend to receive lots of negative attention about their lifestyle choices, it is our hope that by increasing its awareness, we can educate the unaware and mollify the critics.
