After researching trend and analyzing company's target customers' needs, I created a collection for The North Face Fall 2011.
Audacious Escape; Leaving the city life behind
Model figure in Turtle neck sweater with rib knit trim leggings
Great mix and match of neutral colors and vivid/bright colors.
As customers are seeking more for fashion items at The North Face I created a fabric board with combination of functional fabrics and fashion fabrics.
Jacket:
Poplin jacket with fleece lining and rib knit trims.
Pants:
Goretex pants with detachable leg warmers
Top:
Button trims at shoulder seam and functional pocket on waist with button closure
Jacket:
Poplin shell with fleece lining. Asymmetrical zipper closure.
Pants:
Oxford twill cargo pants with velcro closure on front rise and half way of back rise. This is a functional closure for women who needs to use the restroom easily.
Top:
Raglan sleeve jersey shirt with logo print
Jacket:
Fleece and Goretex combination shell Anorak with rib trim and kangaroo pocket
Leggings:
Leggings with rib knit leg warmers
Top:
Rib knit turtle neck sweater
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The North Face Portfolio
After researching trend and analyzing company's target customers' needs, I created a collection for The North Face Fall 2011.