gLike
Santa Clarita Travel Campaign
Known fondly for those in the know as Awesometown and famous for our diets and zombies, Santa Clarita is a suburb northeast of Los Angeles that takes pride in truly being a suburb. Growing up, there were only a handful of avenues for fun if you wanted to go out: the mall, the bowling alley, the movie theater, or Six Flags (which lost its novelty quickly). However, the one thing that Santa Clarita has in an abundance of hiking trails that criss-cross the surrounding mountains.
When asked to create a series of travel posters, I knew that the natural beauty that my hometown has to offer needed to be the star in order to draw in a crowd that wouldn't normally think of Santa Clarita as a travel destination.
