Netra mobile instore product information app - Netra allows users to learn about such things as product origin and related products in the store as well as their location and nutritional value. The user customizes the information they receive. The store learns customer preferences and shares in-store details. Individual contribution: product concept, business strategy development and user experience research.
information in context
framework for Netra system
the end user and store benefit
gLike
Project Trinetra - Business Model
Melissa Cliver
Design Researcher and Strategist San Francisco, CA